Whereas Starbucks is primarily valued as a place to buy coffee and take it on the go, Krankies is a social venue. The seating at Starbucks is suited for an individual or small groups; the tables are small and disconnected. At Krankies, there are many seating options, most of them providing room for many people per table as well as the opportunity to push the tables together. As a result I have seen students come to Krankies for group meetings such as the Wake Forest University's Creative Writing Club.
Krankies also encourages social interaction by hosting battle of the band competitions and an art gallery. People of similar interests flock to these events and make connections that they carry through to other aspects of their life. Local run businesses help to attain greater social capital because their patrons are members of the local community.
|Krankies is Personal|
|Starbucks is Formal|